Michael Jordan doing the "Jumpman" pose came in a photoshoot for Life magazine leading up to the 1984 Olympic Games before Michael Jordan had signed with Nike.
The photo was staged, with Jordan performing a ballet technique known as a grand jeté to make it appear as if he were leaping for a slam dunk,
a movement not actually consistent with Jordan’s jumping style.
In 1985 Michael Jordan did the Jumpman pose in a pair of Nike shoes.
These original pair of the shoe came along side a picture of Jordan doing the iconic pose.
In 1985 Michael Jordan did the Jumpman pose in a pair of Nike shoes.
These original pair of the shoe came along side a picture of Jordan doing the iconic pose.
Rumor has it that the designer of the Air Jordan 1, Peter Moore, wanted
to use the Life magazine version of the pose to be the logo but wasn't able to due so due to copyright issues.
The logo was created in 1988 by Tinker Hatfield who was inspired by a sketch idea from Peter Moore, who thought it would be an amazing idea to render out Michael Jordan from the iconic Jumpman photo.The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the "Wings" logo, which had been a feature of the Air Jordans I and II.[3] Tinker would go on to utilize the logo on all other Jordans that would later release.
In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers' owned Bugs Bunny. As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs' silhouette, combined with a "Hare Jordan" caption. This campaign was followed by the 1996 film Space Jam, which references the Jumpman logo during its climax, in which Jordan dunks from half-court.
